What is Link Building?
Link Building is an action taken to increase the number of quality inbound links to your business’ webpage. The more quality links build, the increased chance at search engines ranking the page higher in the search results.
How to Identify Your Google Competitors
By using Adwords, you can identify the competition to your PPC campaign. To check on your competitors, log in to AdWords and click on one of your campaigns. Then click on “Details” and then under “Auction Insights” click “All.” This will pull up an auction insights report that shows how your campaign is doing compared to other advertisers competing for the same terms. You’ll see a comparison on a number of factors, including:
- Impression Share: How often you received an impression in proportion to the number of ads that were shown for the terms you were competing for.
- Average Position of Ads: The average position in which your ad was shown.
- The Overlap Rate for Ads: The number of times your ad was shown alongside a competitors.
- The Position above Rate: How often a competitors ads showed up above yours.
- The Top of Page Rate: How often your ad shows up at the top of the page above search results compared to the competition.
- The Outranking Share: How often an ad showed up above your ad or when your ad didn’t show at all.
Tools for Finding Backlinks
SEO has evolved from being about the quantity of backlinks, to the quality and relevance of backlinks. However, in order to monitor your backlinks, you will need tools. There are plenty of premium options available, like SEM Rush but if you’re looking for a budget friendly beginner option, then check out tools such as Backlink Watch, SEO Spyglass, and MoonSearch.
What is Their Link Building Strategy
Press Releases can be a great first step in your SEO strategy by attracting attention from both traditional and digital media alike. Press Releases give you a chance to attract readers with your business’ story. Check out these 11 SEO Tips for Press Releases.
Directories can be a great way to acquire backlinks. Anytime that you can get your business’ NAP (Name, address and phone number) on the web is good for your SEO campaign.
Some of the best backlinks you can receive is by writing guest posts to popular blogs. Using a tool like Ahrefs Site Explorer, you can find out if your competitors are featuring guest posts or even writing guest posts for others. Reach out to them offering to write an article in exchange for a backlink. The worst they could do is say no.
Sometimes paid links are your best/only option. This can come in a variety of forms. You could pay a website owner to post your link, or you could pay another blogger to feature your article with a link, or you could even use influencer marketing strategy and send a “free” product to an influencer in exchange for an article and a link. Anytime goods or services are being exchanged for a link, know that it is a paid link.
Unlike other methods of link building, resource links offer a higher chance of success. The reason for this, is that resource pages are a lot easier to come by. Plus, the owners of these pages want to use your links, (assuming your content it relevant and high quality). By definition, a resource page on a website that lists helpful links (resources). A resource page needs links, and you can provide them.
Analyzing Your Competitor’s Backlinks
Often times, the best strategy to link building is to copy what your competitors are doing. This isnt cheating, it’s just working smarter. Sites like Ahrefs Site Explorer allow you to get an in-depth look at the organic traffic and backlink profile of any website/URL. Simply plug in your competitors URL and get do backlink check, paid and organic traffic research.
Authority Of The Linking Page/Site
Also known as Domain Authority (DA) your site is scored on a number of factors that determine how well the website will rank in search results.
NoFollow Links have an HTML attribute value base to instruct search engines bots that the hyperlink should not influence the target’s ranking in search results. Usually a NoFollow link will appear like this: <a href=”http://www.google.com” rel=”nofollow”>
Did you know that where you place links on your webpage matters to search engine bots? It’s true. A link that is placed in the middle of an article/webpage is going to carry more weight to it than a link in a sidebar or in the footer of a page. The reason for this is simple: Google knows that people can spam links in the footer of a webpage because the eye is not drawn to it. HOwever, not many people will spam links in the middle of their page. It’s ugly and takes away from the content. So if a link is put there, Google assumes it must be important.
The Anchor Text
Anchor Text is the name for the clickable text in a hyperlink. The word “Google” in this hyperlink Google is the anchor text to the link https://www.google.com/. The most important thing to know about anchor text is it should be relevant. The less relevant the anchor text is to the link, the more red flags it will raise when the search engine crawlers rank it.
The reason we do SEO is to rank higher. The reason search engine bots rank certain pages higher is because they are more relevant and they deduct that they are more in demand. When we remember the big picture it makes it easier to understand SEO best practices. Link Relevancy exactly what it sounds like it is. How relevant is the link to your business? It may seem like a quick fix to link to the highest ranking sites, but is it relevant to your business? If it isn’t, then it’s doing more harm than good.
Just like we mentioned about link relevancy, you must adopt the mindset of a Googlebot in order to understand why Unnatural Links matter. Google recognizes that people can exploit SEO in order to rank their page higher. That’s not to say by reading this blog that you’re trying to exploit Google’s algorithm, but if you’re spamming links with only one goal in mind, ranking higher, then there’s a good chance you’ll get flagged for unnatural links.
While implementing new SEO strategies, you must put the consumer first. Are you trying to improve the consumers searching experience by providing them value with your product or service?If yes then you’re doing it correctly. However, if you’re only trying to rank higher and take a shortcut then it could be considered cheating the guidelines.