What is Local SEO and How Does it Work
Local SEO is as a way for search engines to offer users the most relevant results according to the users location data. This is very important for businesses because it narrows down the competition. You’re no longer competing with every law firm, just the local guys. What are you competing for? SEO is all about positioning. The better your SEO, the better chance that you will be shown higher on search results. That means you’re trying to out rank the local competition on search results. So how do you outrank the local competition? Start with building citations.
What Are Citations
A citation is an online reference to your business’s name, address and phone number. Google uses these references to your website when to help determine the online authority aka where you rank in search results. Why does Google use this to determine where you appear in searches? Because to Google, it’s logical that a business that’s mentioned a lot online is more important than one that’s never mentioned.
The Local SEO Ecosystem
To understand the ecosystem you must be familiar with a couple of terms.
- Data Aggregators: Businesses who collect, update, and enrich business data and then sell to other companies, such as business directories.
- Business Data Feeds: When aggregators collect business data, it is compiled in a structured manner and made more easily accessible.
A picture is worth 1,000 words so this infographic from Whitespark is worth more like 10,000 words.
The point of this infographic is to help comprehend how the local SEO ecosystem is a constantly changing series of interdependent relationships of data aggregators such as Infogroup, Factual, Acxiom and Localeze, and local search sites such as Google, Yahoo, Yelp, and City Search
A citation is any online mention of the name, address, and phone number of your business. These can occur on local business directories, apps, and social platforms.
The best strategy to start building them is actually to make sure your current citations are correct and formatted the with way. Make sure your NAP is 100% consistent before moving on.
From here you can use tools to help you get to the top without trying to reinvent the wheel.
Best Citation Management Software
Moz Local is a publishing tool that pushes US and Canadian business NAP to their partner sites and directories. The partners of Moz Local will then publish those details across their directories.
Whitespark helps you get more customers from Google by improving search ranking. Key features include Local Citation Finder, Reputation Builder, and Local Rank Tracker to help you quickly find key citations, increase customer feedback, and accurately track your rankings on Google and Bing in any city.
Bright Local is an integrated SEO and local citation platform with tools aimed to help increase visibility of your business on the web and attract more local customers. The platform is used by professional digital marketers, freelancers, and businesses worldwide.
SEM Rush Listing Management
SEM Rush was an all in one marketing suite that integrated Yext technology into a user platform to create a new Listing Management Tool. The tool uses the Yext Knowledge Engine and aims at reducing marketers’ time spend on administrative work.
Tribe Local is a local marketing software that provides listing management, review management, rank tracking, and reporting services. It has a dashboard that be used to access those functions to manage business’ local online presence.
Yext is another local citation service that uses data management tools designed to keep track of your business’ location-related information on multiple directories.
It can be a bit overwhelming when looking for the best local SEO software or the best local seo citation tool. All of the softwares mentioned above have tons of information online as well as the digital marketing agencies that have free resources for use. Understanding local SEO is the first step to improving your current efforts and hopefully this blog help you in your journey.