It can be confusing to know where to place your marketing efforts. The idea of ‘traditional marketing’ is not a thing of the past, but is in fact your best bet! The only difference now is that instead of finding your fitness business in a phone book or on a poster, your customers are finding you online and through social media.

SEO is a buzzword in the world of online marketing right now, but why should you care? What is SEO and how does it affect your every day life? Well, to put it simply, having a website that can be found throughout the search engines by your target audience is crucial to your success. What is SEO? SEO (search engine optimization) is what helps your business get found by the right people.

Email marketing should be the highest priority for any fitness professional. It allows you to build relationships and trust with an unlimited amount of clients and prospective clients in your market. When the time is right, you leverage that earned trust to sell new programs, up-sell current clientele, drive traffic to an event, and more.